Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as discounts on future purchases, free products, or entry into exclusive…
Manu Mathew
With Black Friday and Cyber Monday behind us, the holiday shopping season has officially kicked off. There's no better time for brands to engage and earn the loyalty of new customers as they seek out the perfect gift. However, brands only get one chance to make a good first impression. According to Salesforce, 80 percent…
It all started with a click. Or was it a call? Or could it have been that direct mail piece? In a world with seemingly endless customer touchpoints, if you don't know what's driving your customers to your business, you're not alone.
