Manfred Abraham

Manfred Abraham

Manfred co-leads Yonder and is responsible for the development of the consultancy’s offer and ensuring it delivers the highest quality solutions for clients. Manfred is deeply experienced in business innovation and brand strategy development across most sectors, with clients including Rosewood Hotels and Resorts, Stella McCartney, Radisson Hotel Group, and KPMG.

October 30, 2024 Why Brands Must Use Customer Experience to Train AI Shopping Assistants

Personal shoppers are no longer reserved for the luxury consumer thanks to artificial intelligence. What was once the realm of exclusivity is now entering the everyday shopping experience — with AI assistants poised to transform industries and create new opportunities for businesses and consumers alike. AI can manage your schedule, make appointments, write emails and…

April 4, 2024 Why Highlighting the Artistic Side of Luxury Fashion is the Key to Better Shopping Experiences

In November and December, U.S. retail industry sales rose 3.8 percent compared to the year before. Economists seemed surprised by retail results defying expectations throughout much of 2023. Unfortunately, 2024 didn’t start quite as well. Since then, retail sales have shrunk by 0.8 percent (worse than market forecasts of a 0.1 percent decline). U.S. retail…

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