Stress reduction, sleep improvement, immune support, and holistic self-care: Today’s consumers view wellness as an investment in themselves. And they demand authenticity and transparency from the brands and retailers they embrace. The wellness economy — i.e., industries and products that promote physical, mental and emotional well-being — is a rapidly expanding sector predicted to top…
Maeghen Krueger
If you've spent any time on social media you’ve probably come across influencers sharing advice on where to go, what to wear and, most importantly, what to buy. Influencers and content creators are often viewed as more trustworthy and reliable than other paid spokespeople, and have become a collective force in digital marketing. As influencers…
