Lynne Laba

Lynne Laba

Lynne Laba is head of U.S. for Communisis/Vox. Communisis acquired VOX in 2021, which continues to trade under the Communisis banner in the U.S. The combined organization, recently acquired by Paragon, is a leading outsourced services provider. Partnering with some of the world’s biggest brands, we excel in creative engineering, quality management, production, and procurement, underpinned by a deep understanding of our clients, their customers and their operational environments. We operate in key markets around the world with a network of over 600 strategic production and supply partners, enabling us to source globally and deploy locally.
The Advancements of Retail Tech in 2025

Technology has been helping to shape the retail sector for years. However, in 2025 we’ll see that impact soar as developments become more advanced and arrive faster than ever. The most significant changes will stem from the need to streamline basic processes, like tracking point-of-sale (POS) activations, along with a desire to harness new technology…

4 Tips to Keep in Mind When Choosing a POS Partner

As retail brands grow, they need a sound go-to-market strategy. Many lack in-house expertise to set marketing in motion and enlist an ad agency, which may recommend TV, radio or even print advertising. But when it’s time for the product to hit the store floor, that agency — and its expertise — is nowhere to…

Measuring the Unmeasurable: A Deep Dive on Point of Sale ROI

To say measuring the return on investment at the point of sale (POS) is difficult in retail is an understatement. It's not as simple as counting how many units a brand sold from an in-store display. You also have to track factors like display engagement to gauge if consumers are noticing. You have to consider…

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