Lynne Laba

Lynne Laba

Lynne Laba is head of U.S. for Communisis/Vox. Communisis acquired VOX in 2021, which continues to trade under the Communisis banner in the U.S. The combined organization, recently acquired by Paragon, is a leading outsourced services provider. Partnering with some of the world’s biggest brands, we excel in creative engineering, quality management, production, and procurement, underpinned by a deep understanding of our clients, their customers and their operational environments. We operate in key markets around the world with a network of over 600 strategic production and supply partners, enabling us to source globally and deploy locally.

Measuring the Unmeasurable: A Deep Dive on Point of Sale ROI

To say measuring the return on investment at the point of sale (POS) is difficult in retail is an understatement. It's not as simple as counting how many units a brand sold from an in-store display. You also have to track factors like display engagement to gauge if consumers are noticing. You have to consider…