Luke Starbuck

Just as the holiday season often brings a busier period of shopping, traveling and social events for the average person, so too does it come with supersized demands placed on retailers. The season, when consumers shop outside of their comfort zone, more broadly and more intentionally than at perhaps any other point on the calendar,…

As shoppers, we search, browse, buy — and sometimes we return. For retailers, the word “return” may trigger heartburn as it induces instant thoughts of lost revenue, inventory chaos and logistical nightmares. Additionally, with consumers increasingly taking advantage of easy returns processes, including in-store returns or in-home pickup, it’s clear to see why retailers can…

Talk doesn’t come cheap, and this is especially true in retail, where managing customer care costs across the ever-expanding landscape of communication is top of mind for retailers. While retailers will spend exponentially more to acquire a new customer than to keep an existing one, taking care of an existing one is expensive. Recent research…

For a long time, science fiction made many people unsure, and often fearful, of how technology would shape the future. Fast-forward to today, and many of us can’t imagine our lives without the help technology offers us. The average consumer is accustomed to living a tech-assisted lifestyle, and artificial intelligence (AI) applications are emerging to…