Lucille DeHart

Lucille DeHart

I am an accomplished, results-driven marketing and communications professional who offers a unique blend of creative and analytical-based experience with a broad spectrum of global marketing & branding expertise. I possess well-honed strategic planning and tactical execution skills combined with a sophisticated understanding of traditional media and integrated marketing in the online and mobile marketplace.

Key Themes to Emerge From NRF 2025

New York Yankees’ superstar Alex Rodriguez was one of over 450 speakers to take the stage at NRF 2025 last week in New York City. From legacy brands such as Tommy Hilfiger to technology innovators like Nvidia, the Big Show was packed with content and attendees. In fact, over 40,000 people from over 100 countries,…

What Happened to the New Norm for Retail?

Post-pandemic the retail industry was anticipating the new normal which never came. While retailers were establishing scalable solutions for challenges that surfaced from supply chain to shelf, artificial intelligence was becoming more accessible to consumers. Fast-forward a few years and what started as a new era quickly shifted to a mandate to do business differently…

Foundational Retail and the Return of the Store Headline NRF Big Show Trends

With over 40,000 people, 6,200 brands, 100 countries represented, and over 1,000 exhibitors, retail’s Big Show lived up to its name this year and artificial intelligence was the headlining topic. However, while AI dominated the content sessions at NRF, the real conversations were happening in the breakout rooms and on the expo floor, and attendees…