While we've entered a new world of commerce, there’s no question that retailers are ready for any challenge that comes their way in the year ahead. When the COVID-19 global pandemic temporarily closed shop doors, retailers became experts in adapting. They quickly implemented digital tools and new ways of selling, all without the luxury of…
Lory Ajamian
As Lightspeed's vice president of marketing, I’ve seen firsthand how our retail clients are constantly adapting to an ever-changing industry. When e-commerce emerged, retailers went online. When online shopping was said to overtake brick-and-mortar, they responded with unique and creative in-store experiences and targeted marketing. Now, during the COVID-19 pandemic, they’re setting a precedent for…
As Lightspeed's vice president of marketing, I’m always on the hunt for ways to empower retailers with insights that help them adapt in an industry that’s constantly changing. It’s our mission to remove any barriers they face along the way. In my conversations with retailers, the same questions come up time and time again: things…
