The tides have turned for artificial intelligence in retail, and the stakes are growing: retailers know they must embrace AI or be left behind. As a result, I talk to dozens of C-level retail executives every week about how to best incorporate AI into their business strategy. CEOs and CFOs face heightened interest from their boards of…
Lori Schafer
Retailers are gearing up for 2024, setting their budgets, campaigns and strategies for engaging omnichannel shoppers in the new year. But what happens if a new trend changes the way customers shop in stores or online halfway through the year? Or what if you have the opportunity to engage an audience that wasn’t prioritized in…