Lori O'Neal

Lori O'Neal

As the Global Retail & CPG Industry Strategist, Lori O’Neal is responsible for driving global acceleration plans and key performance metrics, including revenue, market penetration and new vertical-specific pathways for LiveRamp.
How Retail Media Networks Are Driving Results Amidst a Looming Recession 

Talks of an impending recession have brands scrutinizing marketing costs more diligently. Retailers are also seeking ways to bolster the bottom line as consumers tighten their grips on their wallets. Amidst the ongoing recessionary pressure, data collaboration, specifically retail media networks (RMNs), has become increasingly popular for its ability to help brands gain insights on…