Lisa Spira

Lisa Spira

Lisa Spira, Vice President of of Content Intelligence, Persado
Lisa Spira is a linguist and data expert who understands that the right language motivates action. As the Vice President of Content Intelligence, she leads Persado’s growing team of language specialists responsible for insight and innovation within the Persado AI platform. Lisa works closely with Persado Generative AI models, training the technology to produce relevant, precise, and accurate content across industries and channels.

Lisa has always been interested in the convergence of language, creativity, and technology. Prior to joining the Content Intelligence team, she was the Director of Research and Product Development at Ethnic Technologies, delivering a predictive ethnicity algorithm for multicultural and inclusive marketing. She managed the on-time release of 6 new products over 7 years with a 100% success rate.
Emotion-Informed GenAI: Making Your Marketing Content More Human

Emotions are central to how we engage, communicate with, and react to our world, motivating our behavior and deepening our interactions. Brands that lean into the intricacies of human emotions are proven to generate more sales and loyalty. According to McKinsey, 76 percent of consumers reported that receiving personalized communications was a top factor in…

It’s Not What You Say, it’s How You Say it — Insights From 20.9B Marketing Messages

Much like the world around us, consumers — and their spending patterns, sentiment, and the motivators behind their buying decisions — are constantly changing. So the way you interact with them shouldn’t be static or uniform. Beyond simply personalizing campaign messages to the time of year (like Spring or Black Friday), or a customer’s recent…

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