Lisann Kohnke

Lisann Kohnke

Lisann Kohnke is Director Software Engineering at Searchmetrics where she and her team work on leveraging the potential of search engine data for decision-making processes besides online marketing. Her background in automating analytics processes enables her to support clients in integrating data in a flexible and cost-effective way.
Using Search Data for Better Market Insights

It’s easy to dismiss the data that’s gathered by your search engine optimization (SEO) team as having little value outside of developing your search strategy. However, search data can provide a treasure trove of insights to help retailers understand their market. During the height of the pandemic restrictions, for example, search behavior revealed a spike…