In today’s digital-first environment, people use different forms of social proof to inform almost every decision they make, and shopping is no exception. In fact, 66 percent of shoppers look for social proof before making online purchases. By definition, “social proof is the influence that the actions and attitudes of the people around us (either in…
Lisa Kalscheur
Despite layoffs and prolonged job searches, Gen Z showed a resilience and sustained interest in fashion and retail this past year — even with nowhere to go. At the same time, millennials demonstrated plans to spend less on fashion as the pandemic continues to place restrictions on our daily lives. To better understand how COVID-19…
As consumers sheltered in place this spring, extended amounts of time at home prompted many to redecorate and take on home improvement projects. Some people tackled projects they couldn’t otherwise get to after a typical in-office work week, while others rushed to visit the websites of online retailers like Room & Board to explore the possibilities of…
As stores reopen their doors, it’s time to increase in-store traffic by spotlighting retail locations as highly efficient fulfillment centers with buy online, pick up in-store (BOPIS); reserve online, pick up in-store (ROPIS); and buy online, return in-store (BORIS) fulfillment options. To do so effectively, retailers should consider the following strategies:
Part one of this series can be read here. The industry was reaching the age of next-generation fulfillment even before the global health emergency. Now fulfillment innovation is driven by surges in customer demand and dramatic market shifts. Companies that are able to answer the call for convenience will find lasting success. In this new retail…
Advanced, convenient fulfillment options initially accelerated by Amazon.com have now become essential offerings for retailers looking to adapt to new shopper expectations. In today’s new retail reality, free shipping, same-day delivery and multiple fulfillment options have become valuable assets for retailers and consumers alike — table stakes even. If you're not Amazon, but rather a retailer…
The Scotch Malt Whisky Society (TSMWS) has been at the forefront of premium single cask whiskey production since its inception in 1983. With a new group of ambitious investors, the subscription brand needed to refocus from bottle-driven marketing and creative to a more personalized approach. The brand was working with an outdated web platform that…
