E-commerce is a tough business. The margins are often wafer-thin and competition is intense. Consumers have elevated expectations. Success demands a frictionless experience on the front end, along with hyper-efficient operations on the back end. For as long as anyone can remember, e-commerce businesses have tried to meet their efficiency and user experience (UX) goals by…
Lisa Avvocato
Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and…