Liron Reznik

Liron Reznik

Liron Reznik is an Executive Strategy Director, Head of Consumer Strategy & Head of Brand Strategy at frog, part of Capgemini Invent. In his role, and throughout his career, Liron has focused on creating unique original ideas and experiences, and on architecting and making the solutions that guide companies on their quest to dominate the future. His past exploits include serving as the Head of Brand Strategy & Experience at global innovation consultancy Fahrenheit 212, starting up his own Brand & Creative Innovation shop (twice), holding leadership positions (CSO/CCO) in leading creative agencies and the creation of FIGHTBALL, a 21st century sports + entertainment property.  

Redesigning Your Brand for Gen Z? Start With These Best Practices

Consumers seek out brands that share their values, know them well, and provide the experiences they expect. Smart retailers leverage this knowledge to build customer relationships that endure. However, when it comes to relationship building with Gen Z — the cohort of consumers born between 1997 and 2012 — seasoned decision makers sometimes struggle to…