In the modern age of shopping, there isn't a standard path to purchase. When consumers want to buy a product, they're not limited to purchasing from a brick-and-mortar store. They have countless options on the digital landscape to aid in their journey to check out. From online marketplaces to social media platforms to mobile apps,…
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There's a new top social platform in town, and it hasn't even been around for a decade. TikTok has taken the world by storm. In fact, the short-form video app overtook Google and Facebook as the most popular web domain in 2021, solidifying its acclaim with the masses. Brands and retailers unfamiliar with the app…
The proliferation of online shopping channels has given consumers more options for when, where and how they shop. These options have plugged consumers into a perpetual state of shopping where time or location doesn't limit them. While this has allowed consumers more control over their shopping experience, it's also put more pressure on brands and…
Amazon.com, Best Buy, eBay, Newegg, Sears … the list goes on. The e-commerce space is becoming flooded with marketplaces, but in a good way. Selling on marketplaces can be one of the quickest ways to access more online shoppers, expand your brand exposure and grow online revenue (globally and domestically).
