Lindsey Peters

Lindsey Peters

Lindsey Peters is the retail and consumer goods industry lead at Celonis.

How Direct-to-Consumer Brands and Retailers Can Fix These 4 Costly Inefficiencies

Direct-to-consumer (DTC) brands and legacy retailers are looking to increase profitability, and they can do so by improving operational processes and reducing inefficiencies. Focusing on profitability should, in theory, always be the case, but it is especially true today as economic headwinds have retail executives focused on operational cost-savings more than growth. DTC brands are…