Lilian Bories

Lilian Bories

Lilian Bories is Chief Marketing Officer for TradeBeyond, retail’s leading provider of SaaS supply chain solutions. He has over 20 years of experience in Marketing and Sales positions, working in Global CPG companies, and leading marketing teams in the US, Asia, and Oceania. Most recently, he has occupied executive marketing positions in the technology space, both in B2C and B2B environments. During that time in the tech sector, Lilian has helped companies transform marketing into full strategic asset for the organizations, directly contributing to accelerated business growth with brand awareness and lead generation programs. At TradeBeyond Lilian manages a multi-international marketing team in charge of developing and implementing a full 360-degree marketing program.
How Geopolitical Forces Are Reshaping Global Supply Chain Strategies

In recent years, geopolitical events have exposed the fragility of global supply chains. The pandemic, the Russia/Ukraine war, and the Israel/Gaza conflict have starkly demonstrated the vulnerabilities of supply lines. Designed primarily to minimize costs by leveraging low-cost labor and materials, these networks are easily disrupted by geopolitical events. To better understand the dynamics reshaping…

Traceability is the New Front Line for Sustainable Retail

Multiple global regulations set to take effect in the coming years have made traceability an imperative for retailers and brands. These include the Digital Product Passport, the Corporate Sustainability Due Diligence Directive, and the New York Fashion Sustainability and Social Accountability Act, to name a few. While companies are aware of the importance of traceability,…

Older »