How is this for a growth story? In October 2022, the shopping app Temu had 850,000 weekly active users in the U.S. A year later, it had 38 million. This eye-watering statistic says a lot about the buying habits of U.S. consumers in the post-COVID era. First, it reveals the insatiable desire of shoppers to…
Lexi Sydow
In the U.S. alone, as of September 2019, Gen Z influences an estimated $600 billion in spending each year. As the first digitally native population, Gen Z utilizes mobile more than any previous generation — after all, 98 percent of them own a smartphone. Even further, App Annie data shows that those in Gen Z (those…
Brick-and-mortar retail isn't dead, but the rules have changed. Digital commerce has disrupted the entire industry, and mobile apps are at the center of that change. The average annual growth of e-commerce has increased to $40 billion over the past three years, with mobile driving 44 percent of retailers’ online traffic. This totals to 31…
