Lesley Rohrbaugh

Lesley Rohrbaugh

Lesley Rohrbaugh is Director of Market Research at the Consumer Technology Association, the trade association representing the $398 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. 
The Retail Store of the Future

As director of market research at the Consumer Technology Association (CTA)®, I have an insider’s view of the latest and greatest innovations and technology. And there’s an important, but unexpected, trend in the intersection of technology and retail: tech innovations are giving shoppers even more reasons to visit brick-and-mortar stores. Ninety percent of consumer shopping still…