Leonid Shangin

Leonid Shangin

Leonid Shangin is a leader in the customer loyalty space. He worked as a Management Consultant for McKinsey & Company and then as a Senior Business Development Manager for LaModa, one of the largest eCommerce retailers in Russia. After departing LaModa, Leonid founded SailPlay, the leading customer loyalty platform with over 100 clients around the world that includes organizations such as Estee Lauder, Sephora, and Papa John’s.

June 15, 2018 How Blockchain Can Boost Retail Loyalty

Loyalty programs are extremely prevalent these days; it seems everywhere you might make any kind of purchase offers you a rewards card. While some retailers do loyalty better than others, consumer opinions of these kinds of programs are varied. Accenture found that 23 percent of global consumers demonstrate a negative or non-existent reaction to loyalty…