Leanna Kelly

In the CPC Strategy 2018 U.S. Holiday Shopping Forecast, we asked 1,500 U.S. consumers how they plan to shop, browse and buy holiday gifts this season. Here are the biggest takeaways for retailers and brands. Amazon Will Be the Hottest Destination for Online Gift Shopping Eighty-one percent of our survey respondents who plan to shop…

Influencer marketing is one of the hottest topics for retailers in 2018, and the conversation is sure to extend into 2019. It’s crucial to think about starting an influencer marketing program if you haven’t. And if you already have one, you need to think about how to make it better. Fortunately, you don’t have to do…

Remember when radio ads were a big deal? Retailers, get ready to go back in time. Voice-enabled shopping is a growing trend, driven by Amazon.com's Alexa and competing products by Google and Apple. This isn’t just a fad. Voice-enabled smart speakers could infiltrate over half of U.S. households by 2022, according to a recent report, and…

The fourth quarter of 2017 may generate the biggest sales yet for e-commerce retail, at least according to a new CPC Strategy report that features the results of a survey of 1,500 U.S. consumers about their holiday shopping plans. One key statistic from the report: 88.1 percent of shoppers surveyed plan to spend about the…

There are 5 million advertisers on Facebook right now. However, there are still many retailers that hesitate to advertise on the platform. At CPC Strategy, we believe some of this hesitation stems from uncertainty about what users want. Therefore, with our first "2017 Facebook Consumer Survey," we modeled our questions around two core thoughts: How do Facebook…