Laurie Naspe

Laurie brings over 20 years of experience in leveraging consumer and behavioral data to help brands connect with and engage their audiences. As director of market insights at Similarweb, Laurie leads a team focused on crafting actionable, insights-driven narratives that deepen customer engagement with Similarweb’s data. Throughout her career, she has held leadership positions in media, adtech, and market research, with notable roles at Spotify, LinkedIn, Quantcast, and Forrester Research. Laurie is also a frequent speaker at industry events and conferences, sharing her expertise with wider audiences.