Lauren McGrath

Lauren McGrath

Lauren McGrath is an Associate Email Strategy and Execution Manager at DMi Partners, which she joined in 2021. Lauren, a New Jersey native who earned a bachelor’s degree in fashion merchandising and an MBA from Thomas Jefferson University, builds and optimizes email campaign execution processes for a portfolio of brands across B2C, CPG, and B2B verticals. She began her email marketing career in 2018 and is passionate about raising the bar for email performance standards across the marketing industry.
Debunking Common Email A/B Testing Misconceptions

Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. A/B testing is an email marketing initiative that can have profound long-term impact but is widely misunderstood. Let’s identify and correct the most persistent misconceptions about A/B testing in email campaigns.…