Lauren Livak Gilbert

Lauren Livak Gilbert

Lauren Livak Gilbert is a recognized e-commerce leader in digital and content strategy, renowned for her role leading the Digital Shelf Institute (DSI), where she connects more than 8,000 industry leaders, shapes industry standards, and hosts the “Unpacking the Digital Shelf” podcast. At Salsify, she worked with over 100 strategic customers helping them develop an overall commerce strategy and vision for their commerce journey, leveraging her work at Johnson & Johnson, where she was the owner of the digital shelf for the consumer family of products for North America.

February 18, 2025 Is Your Brand Missing the eCatman Edge?

As e-commerce solidifies its position as a critical revenue growth driver for brands, the transition from in-store strategies to effective online practices presents significant challenges. Organizations must re-evaluate how they operate to take a more omnichannel approach. Central to this transformation, and an underrated element of it, is category management. Traditionally, category management has focused…