Lauren Lang

Lauren Lang

Lauren Lang is Director of Content and Brand Communications at Constructor, an AI-powered product discovery and search platform tailor-made for ecommerce.

Survey Says: ‘Easy’ Product Search Isn’t Good Enough

If you asked nearly 500 online shoppers how they would classify their experience finding products on their favorite retail website and nearly three in four said it was “easy,” you’d think that most websites were doing a pretty good job, right? Think again. While 70 percent of those shoppers characterized searching for products online as…