Laurel Wolfe

Laurel Wolfe

Laurel Wolfe is vice president of marketing at Klarna, a flexible payment technology solution.

Experience is the New Loyalty

An increasingly competitive U.S. retail market and reports of store closures demonstrate how tricky it can be to adapt to the evolution of global e-commerce. Recent research conducted by Klarna shows that to survive, savvy retailers need a seamless cross-channel experience — creating an inspiring and fun experience across the entire customer journey, while maintaining…