The Retailer's Source for Content & Community
Engagement marketing happens when people become a part of the product they're buying or consuming. Many marketers think it begins and ends with sites on which visitors create the content — Twitter, Facebook, MySpace, etc. They think a simple product mention on these sites will drive traffic and make their sales soar. But the evidence says otherwise.
Picture this: You’re on a sunny beach, stretched out on the sand. A child is sitting next to you with pail and shovel in hand. The child mischievously starts covering your ankles and feet in sand. You smile and continue sipping your refreshing piña colada. Now a dump truck pulls up and pours a mountain of sand all over you. You’re buried, and the sand muffles your scream. The former, pleasant scene represents the amount of data your marketing staff had to deal with about 10 years ago. The dump truck represents today’s daily data deluge.
