Lanie Shalek

Lanie Shalek

Lanie Shalek, director of growth at JOBI, specializes in growth marketing, driving customer acquisition, retention, and long-term value. She formerly worked as Growth Marketing Manager at Function of Beauty and Media Planner at Horizon Media. Lanie has her BA from Northwestern University.
5 Omnichannel Marketing Trends for DTC Brands

Omnichannel marketing typically involves using a combination of digital and physical channels, such as websites, social media, email, SMS, mobile apps, in-store experiences, and customer service interactions. By leveraging data and technology, brands can track customer behavior across channels, and then use this information to create more personalized and relevant experiences. Omnichannel marketing can help…