Laia Pescetto

Laia Pescetto

Data-driven marketing executive with 10-plus years of experience delivering results for companies looking to build and scale their marketing. With a focus on global, integrated marketing and with a strong command of B2B marketing strategy, digital marketing, media planning, marketing automation, analytics, branding and communications.

A creative at heart, I approach every challenge holistically and drive to produce tangible (and beautiful) results.

August 25, 2022 How Retailers Can Win Over Gen Z

Gen Z is becoming one of the most powerful generations in terms of consumer purchasing power, and the young shoppers are already the economy’s leading tastemakers. Therefore, it’s no surprise that retailers are competing for their attention. But how can they stand out? Retailers can begin to command Gen Z’s dollars by understanding the nuances…