Kylee Magno

Kylee Magno

Kylee Magno is principal digital commerce analyst at Astound Commerce. As part of the Astound Insights team, Kylee Magno is instrumental in overseeing the development of Astound Commerce’s proprietary research. 

She has over 20 years of analytical experience in the digital space coupled with an in-depth knowledge of retail merchandising, marketing, consumer buying trends and the love of everything digital.

Kylee possesses a passion for retail and a drive to succeed, and sees the ever changing digital landscape as a challenge she’s always willing to meet head on.
3 Digital Commerce Disruptions Driving Revenue Opportunities for Brands

COVID-19 is the ultimate change agent, and implications have hyperaccelerated shifting consumer behaviors, catching brands unprepared. In 2021, marketers must implement digital innovations to drive commerce now and into the future. Here are three consumer-centric digital commerce disruptions brands must pay attention to for revenue generation and fostering loyalty. Evolving Consumer Attitudes Are Fueling Flexible…

Home for the Holidays: Preparing for the Shopping Season and the Year Beyond

Paleontologists and evolutionary biologists often speak of “punctuated equilibrium” — a time of rapid evolutionary change following a long span of stasis. Such periods occur following a cataclysmic episode — e.g., the massive asteroid strike that wiped out the dinosaurs. COVID-19 is a punctuated equilibrium event for retail. It changed everything, and many of these…

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