Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she’s not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

Retail Sales Rise in November, Aligning With NRF's Holiday Sales Forecast

November retail sales grew at a faster pace than Wall Street analysts had expected, reflecting continued resilience in the American consumer and indicating that the holiday shopping season in the U.S. is off to a strong start, reports Yahoo Finance. Retail sales rose 0.7 percent in November. Economists had expected a 0.6 percent rise in…

Reebok Lays Off Employees Amid Footwear Restructure

The company behind Reebok‘s operations is laying off employees in the brand’s footwear business as it reworks the licensing strategy for the brand, reports FootwearNews. SPARC Group, the joint venture between Authentic, Simon Property Group, and Shein that runs Reebok’s U.S. operations, has reorganized the athletic brand's footwear business as it looks to transfer licenses…

Josh Shabtai, Senior Director, Ecosystem, Lowe's Innovation Labs | Total Retail Tech 2024

This video features a keynote from Josh Shabtai, senior director of ecosystem at Lowe's Innovation Labs, titled "Building a Culture of Innovation at Lowe's" from Total Retail Tech 2024 in Charlotte, NC. The recent release of Lowe’s Style Studio, an immersive design tool for Apple Vision Pro, is just the latest example of how Lowe’s…

How Lowe's Has Prioritized its Tech and Innovation Strategy

Lowe's Innovation Labs imagines, explores and accelerates the future of home improvement through the lens of emerging technology. Josh Shabtai, senior director of ecosystem at Lowe's Innovation Labs, spoke at Total Retail Tech 2024 earlier this fall to detail the work he and his team are doing to build innovative technologies that improve the experiences…

Walmart Makes Sweeping Cuts to DEI Initiatives

Walmart on Monday confirmed that it’s ending some of its diversity initiatives, removing some LGBTQ-related merchandise from its website, and winding down a nonprofit that funded programs for minorities, reports CNBC. The nation’s largest employer, which has about 1.6 million U.S. workers, joined a growing list of companies that have stepped back from diversity, equity…

How 3 Leading Retailers Are Integrating Digital Experiences In-Store

The rapid growth of digital commerce coupled with increasing consumer expectations for omnichannel shopping experiences has forced traditional brick-and-mortar retailers to re-evaluate the role of their physical storefronts in their business models going forward. In this clip from a panel discussion at Total Retail Tech 2024, three technology executives at leading retailers shared their approach…

Panel: The Role of Brick-and-Mortar Retail in a Digital World | Total Retail Tech 2024

This video features a panel discussing how three leading retailers are maximizing store performance, including supporting digital channels, in today’s omnichannel retail landscape from Total Retail Tech 2024 in Charlotte, NC. Speakers include Scott Devlin, chief information officer, The Vitamin Shoppe; Matthew Matorin, vice president, store digital products and field training, Signet Jewelers; Jim Forester,…

How Suburban Propane is Using AI to Factor Weather Into its Forecasting

Artificial intelligence (AI) is seemingly disrupting everything in today’s world, including retail businesses. At Total Retail Tech earlier this fall, retail martech leaders shared their experiences using AI, from implementation to execution to measurement. Nandini Sankara, vice president of marketing and brand strategy and spokesperson for Suburban Propane, spoke with Ron Offir, managing director of…

Advance Auto Parts is Closing More Than 700 Stores in 2025

Advance Auto Parts is closing more than 700 locations to shore up the company’s finances following another dismal earnings report, reports CNN Business. The car parts retailer, which has about 5,000 stores, said Thursday that the closures are part of its “strategic plan to improve business performance.” The reduction will result in closing roughly 500…

Deloitte Consultant Ron Offir on Retailers' Digital Commerce Needs

Ron Offir, managing director of retail and consumer products at Deloitte Consulting, has tracked the evolution of the retail industry over his 35-year career. In this video interview, recorded at Total Retail Tech earlier this year, he shares what he's hearing from retailers about their digital commerce needs. "Consumers are really looking for increasing levels…

Key Findings and Trends Revealed in the 2024 Retail Technology Report

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Total Retail’s recently released 2024 Retail Technology Report, an analysis of market trends, buying behaviors, and future opportunities. They share key findings from the survey of technology decision-makers from across the industry, as well as implications for retailers’ businesses.

How SoLoMo Fits Into Retail's Future

During a keynote presentation at Total Retail Tech 2024, Sucharita Kodali, vice president and principal analyst at Forrester, shared an analysis of industry data and consumer insights. SoLoMo, or social, local and mobile, has been a term used by retail marketers for years. In this video clip from her session, Kodali provides a gauge on…

Sephora VP Sneha Narahalli on Building Technology for Change

Sneha Narahalli is vice president and head of product at Sephora, where she's working to enhance customer experience through technology. "Building for what the customer wants and accomplishing their goal never goes out of style," says Narahalli. In this video interview, recorded at Total Retail Tech earlier this year, Narahalli shares the three consumer behaviors…

Retail Tech Leaders on Balancing CX With Fraud Protection Efforts

The rising incidences of fraud and theft across the retail industry has been a significant challenge for organizations to deal with. There may not be a simple solution to the problem, yet there are people and organizations taking the lead when it comes to fraud and loss prevention tactics to help stem the tide. During…