Kristian Kotsbak

Kristian Kotsbak

Kristian Kotsbak is the vice president of platforms and trading at Hyperlocology.

There’s a Better Way to Optimize Marketing Than Moving Budgets Around

Marketers at companies with multiple brick-and-mortar locations are likely familiar with the incessant turmoil of moving ad budgets around, usually at the behest of their agency. Say Facebook isn’t performing in a designated market area, so the agency suggests focusing on another channel for that entire region. Or maybe social advertising isn’t performing in one…