Kristal Lam

Kristal Lam

Kristal Lam is the senior director of product management at Ada, where she focuses on leading Generative AI and driving growth. Kristal has a strong passion for fostering diversity and innovation in the tech industry.

How Retailers Can Handle Increased Customer Service Demand During Holidays

'Tis the season to start shopping. For retailers, this means delivering stellar customer service at every step of the customer journey. Salesforce data shows that 94 percent of consumers say good service makes them more likely to buy again while 80 percent will abandon a brand after three bad experiences. But rather than wait for the “three strikes…