Krista Gunstone

Krista Gunstone is head of retail vertical and customer experience strategy at Lenati, the strategy and design division of ProKarma. Her expertise is in customer experience design, retail transformation, customer loyalty and retention. She has a decade of experience building transformative customer experiences for some of the world’s top consumer brands including Nordstrom, Nike, American Eagle, Foot Locker, REI, The North Face, Microsoft and T-Mobile. She has a proven track record of leading complex enterprise technology implementations, product launches and experience design pilots, always with a focus on driving lasting customer loyalty and long-term profitability. Her background spans industries such as retail, fashion, technology, travel and hospitality, telecom, biopharmaceutical and healthcare. Prior to joining Lenati in 2014, Krista managed brand marketing strategy for Nordstrom Inc. in Seattle, Washington.