Kobi Elbaz

Kobi Elbaz is Vice President and General Manager of the Americas Personal Systems Business at HP. Kobi’s end to end responsibilities include P&L management, product management, sales management, business planning and operations, and marketing for both Consumer and Commercial product categories in the Americas region. Prior to this role, Kobi was Vice President of North America Commercial Personal Systems, responsible for the overall Commercial business, including product, marketing and sales strategies; business and product development; and business execution for North America. Kobi joined the company in 1996. Since that time he has held various leadership positions, including Vice President of Commercial Personal Systems, Printing and Personal Systems for Europe for the Middle-East and Africa (EMEA), as well as General Manager of Personal Systems Group in Israel and Director of Commercial Retails Solutions for PPS EMEA.