The wild ride of holiday retail has spun through COVID uncertainty, supply chain challenges, and now inflation and fears of a looming recession. While the only reliable prediction retailers can make about the 2022 shopping season is that it's bound to be unpredictable, early data indicates that a focus on digital excellence and efficiency can…
Kirsten Newbold-Knipp
Consumers are counting on e-commerce to power them through a challenging holiday season. To avoid disappointing shoppers, retailers must eliminate glitches, boost transparency, and streamline functionality, especially on mobile. A recent survey of more than 1,600 U.S. consumers by FullStory reveals that shoppers are already experiencing the effects of supply chain problems and staff shortages…
In the past year, retailers have quickly ramped up their e-commerce offerings, but they still have a blind spot: when shoppers stumble on obstacles along the path to purchase, they’re unlikely to ask for help. As a result, sellers are losing out on big opportunities. That’s the surprising truth revealed by new consumer research from digital experience…
Order delivery is now a key component of the shopping experience. With retailers racing to match Amazon.com when it comes to speed and cost, it’s critical to manage expectations across the customer journey. By making accurate promises and investing in the tools that help keep them, merchants can win sales and earn loyalty. A recent…
U.S. retail sales soared 1.6 percent in March, posting the largest gain in a year-and-a-half and outpacing economists’ expectations. While growing sales numbers are undoubtedly good news for retailers, consumer expectations around the delivery process are also surging, making it more difficult than ever for retailers to meet customers’ demands. This might not be welcome news…
Retailers and brands that want to thrive in this era cannot leave the critical last mile to chance.