Kirsten Allegri Williams

Kirsten Allegri Williams

Kirsten Allegri Williams is Chief Marketing Officer of Optimizely, a digital experiences platform.

COVID-19 Has Drastically Changed Your Customers: It’s Time to Re-Get to Know Them

According to Bloomberg, Americans have saved a whopping $1.7 trillion since the onset of the pandemic. Economists expect a good portion of this will be spent during the so-called “revenge economy” this summer. Industries in travel, retail, and entertainment will surely have the most to gain as they were hit the hardest, but one question…