Consumer marketing research firm Eye Faster recently conducted a major study encompassing a dozen stores from a variety of U.S. retailers to identify behavior patterns and generate insights into the shopping experience. Mobile eye-tracking headsets were employed to observe shopper behavior and provide measurement at key levels of engagement. Among the key conclusions: unplanned purchasing…
Kirk Hendrickson
Consumer research is a cornerstone of brand/product research programs that seek to engage customers in-store, as well as for retailers vying to provide engaging in-store experiences. Often conducted in live or mock retail environments, where researchers view shoppers’ behavior, oftentimes using eye tracking technology for a firsthand account, consumer research presents challenges and advantages. Testing…
Retailers spend millions of dollars creating in-store marketing displays to help shoppers find items. However, these marketing efforts are worthless unless shoppers notice them. Real-time eye-tracking research can add a new dimension to efforts to design effective brand or retailer in-store marketing materials. When it Comes to Signage, Bigger is Usually Better While certain design…
Mobile commerce is destined to be the big buzz of 2016 … with 95 percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the leading avenue for e-commerce. Brands and retailers alike welcome the attention they’re receiving on mobile devices, but such abrupt…
