Kim Little

Kim Little

Kimberly Little is Newfold Digital’s Senior Vice President Commercial Lead of Web.com and Product Management of its flagship professional services product lines. For over 20 years, Kim has served in leadership positions in product, operations, financial management, and marketing for SAAS and consumer product companies.

How SMBs Can Cater to Every Generation of Shoppers

For small businesses, resonating with as many potential customers as possible is a unique but critical task. With limited resources and more targeted product offerings, SMBs need the right plan and tools in place to effectively reach different demographics and drive sales year-round. Shopping journeys and preferences look different across generations, and retailers looking to…