Kevin Susman

Kevin Susman
Kevin Susman, Vice President of Consulting, MATRIXX Software

A member of the executive leadership team, Kevin architects and manifests the voice of the company. Scaffolding upon his track record of overseeing go-to-market strategy for leading brands, Kevin regularly engages as a consultant to MATRIXX customers, helping them realize the art of the possible with digital transformation. Prior to joining MATRIXX, Kevin delivered branding, strategy and creative for names such as Microsoft, Starbucks, Hitachi, Aflac, the US Securities and Exchange Commission, PLDT, Sony Pictures, Disney, Qualcomm, Jollibee Foods, Turtle Beach, Global Green USA, Expedia and Hewlett-Packard, to name a few.
Loyalty is a Strategy, Not a Program

In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. However,  without fail, I always get asked what can be done to improve customer loyalty.  No matter the country or the language it’s being delivered in, the answer is always the same — invest…