I would find it highly unlikely for anyone in marketing or retail to say they haven’t recently read an article related customer experience (CX). The term is popping up everywhere nowadays. We all know the customer’s overall experience with a brand has a significant influence over his/her loyalty, but how do we best go about…
Kevin Metz
Who ultimately “owns” the marketing strategy of your brand or organization? Who is pulling the strings? I believe any marketing leader would ultimately like to respond to those questions with the answer, “I am.” Based on my own personal experience, that's not necessarily always the case. Merchants in Control I’ve worked for a number of large,…