Kevin Conway

Kevin Conway
Is Your Cloud Ready for the Chinese Consumer?

When it comes to reaching Chinese consumers online, global e-tailers have a real challenge on their hands: navigate the complexities of hosting their content within the country's borders or gamble on the web experience by hosting their cloud infrastructure elsewhere in the region. Either way, getting digital marketing messages to this coveted audience can be quite an undertaking. Compound this job with the move toward new and evolving cloud technologies, and it can become downright overwhelming.