These days there's no shortage of additions to the C-suite. Creative job titles abound, and roles that didn’t exist a decade ago like chief experience officer or chief digital officer are becoming more common. The choice to add these positions to the decision-making table reflects the core value of these functions. Companies are realizing that…
Kerry Liu
To win, retailers have to accept that the online channel has transformed offline retail. By collecting valuable data from customers across multiple channels, retailers are given numerous opportunities to drive purchasing decisions wherever the customer prefers shopping. To obtain and use big data, retailers need to do the following:
