Kerri Driscoll

Kerri Driscoll

Kerri Driscoll is VP of Marketing Strategy, Merkle at Merkle, a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.

March 16, 2020 How Retailers Can Prepare for Disruption From COVID-19

With current concerns about the impending severity of COVID-19, consumers are taking steps to prepare for personal impact — even to the point of major retailers selling out of supplies such as water and hand sanitizer. Another consideration for retailers, however, should be peripheral effects on the entirety of the supply chain, given China's heavy…