Keri Rhodes

Keri Rhodes

Keri Rhodes is Marketing Director at etailz, Inc., the ultimate online growth platform for brands interested in rapidly scaling business growth on the Amazon, Walmart, eBay marketplaces and beyond. etailz empowers brands to achieve their e-commerce marketplace goals with its marketplace growth ecosystem that includes its proprietary technology, mutually beneficial partnerships and tailored retail strategies and services.

Rising Costs of Amazon Marketing Necessitate Revised Strategies

Amazon.com's record-breaking 2019 Prime Day and holiday season reflect an increasing consumer preference for shopping on the marketplace, as well as a growing opportunity for brands to reach millions of additional shoppers. The above scenario sounds like third-party seller bliss, but there’s trouble in paradise. As nearly 3 million sellers crowd the marketplace, the costs…