The U.S. holiday shopping season is almost here, and most retailers anticipate another record-breaking year. In fact, analysts at eMarketer predict that consumers will spend more than $271 billion, a 9.5 percent increase in domestic holiday retail e-commerce sales over 2023. Being a winner of the upcoming holiday season may come down to a retailer’s…
Ken Yanhs
Order the tombstone. Print the obituary. The death of brick-and-mortar stores is upon us. That’s what many headlines would lead us to believe, but the numbers tell a different story. According to Forrester, offline retail sales in the U.S. will reach $4.2 trillion by 2028. Comparatively speaking, in-store conversion rates hover at 30 percent while…
