Ken Yanhs

Ken Yanhs

Ken Yanhs is the chief marketing officer of Zoovu. He is a marketing and technology professional with global experience delivering prospects and customers for leading consumer and b2b brands.

April 9, 2024 Using AI Chatbots to Close the Gap Between In-Person and Online Shopping Experiences

Order the tombstone. Print the obituary. The death of brick-and-mortar stores is upon us. That’s what many headlines would lead us to believe, but the numbers tell a different story. According to Forrester, offline retail sales in the U.S. will reach $4.2 trillion by 2028. Comparatively speaking, in-store conversion rates hover at 30 percent while…