Global e-commerce leaders are winning in China by revisiting their early “hands off” strategies in favor of a more direct approach that includes a growing number of key players. Instead of just prioritizing growing sales, winners are stepping back to focus on profitably scaling online retail operations in China. Via our China E-Commerce online survey…
Kent Allen
Looking for a low-risk, high-reward way to ramp up your international e-commerce sales? International marketplaces are an increasingly popular market entry strategy for internationally ambitious retailers — especially small to midsize specialty brands. Not surprisingly, options are quickly expanding beyond the tried-and-true marketplaces operated by global giants Rakuten, eBay and Amazon.com.
