Ken Robbins

Ken Robbins
How to Dominate the 2013 Holiday Shopping Season

Every year it seems like retailers roll out the Christmas decorations just a little bit earlier. Kmart started airing holiday ads this September. Why? Kmart wins big on layaway plans, and it figured out that customers need to start thinking about that now to have items paid for in time. Kmart knows its customers and is hitting the nail on the head.

How Retailers Can Reconnect With Boomer Consumers

About 10,000 people in the United States will turn 65-years-old today. And tomorrow. And the day after. In fact, every day for the next 19 years there will be 10,000 more Americans reaching retirement age. The numbers are staggering and a major reason why retailers need to start taking notice.