Kelsey Robinson

Kelsey Robinson

Kelsey Robinson is a partner at McKinsey & Company. She partners with industry leading, consumer-facing companies to drive top-line growth through ideation and implementation of strategies, including customer analytics and insights, e-commerce and omnichannel, digital marketing and customer acquisition, CRM personalization, category strategy, and store productivity.
What Consumers Are Telling Us About COVID-19 and its Implications for Retail

While there's so much uncertainty about the future, we're likely in the midst of a generation-defining event that will change the way consumers behave for years to come. To better understand how consumers are adjusting their expectations, incomes, spending and shopping behavior during the COVID-19 crisis, we at McKinsey have conducted a U.S. consumer sentiment…

Here’s How to Get the Most From 2019’s Holiday Shopping Season

In the weeks between Thanksgiving and Christmas in 2018, U.S. consumers spent a record $850 billion. While Thanksgiving 2019 is still four months away, the competition for holiday dollars is already under way. Discerning retailers are looking to win back some of the holiday dollars going to Amazon.com every year. Amazon had more traffic on…