Kelly Smith Dotson

Kelly Smith Dotson

Kelly Smith Dotson is president of Numerator, a data and tech company bringing speed and scale to market research. Dotson leads the Numerator data and product teams that are focused on capturing consumer behavior, democratizing access to data and shortening the speed-to-insight. Dotson also has responsibility for Numerator’s influencer, marketing and content teams which harness the power of its data to help identify new growth for brands and retailers. Prior to Numerator, Dotson led the digital transformation at $1B+ NYSE, VC-backed and Berkshire Hathaway owned companies.

April 19, 2023 Earning the Right to Change Your Data

The CEO of a public company had just said it was a terrible time for us to change our data. What do we do? I asked. Not change the data? He paused. Change it, he said. Just don’t leave us hanging. Without intending to speak for the industry, he had. The industry would absorb change…